AdWords tutorial from Google – Step 1: What you need to know about online marketing

AdWords tutorial from Google – Step 1: What you need to know about online marketing

Welcome to “What you need to know about online marketing.” I’m Ali with the AdWords
Education team, and I’ll be taking you through this step-by-step video guide that kicks off
the “AdWords tutorial” video series from Google.
In this guide, we’ll
define what online marketing is — and what it isn’t
help you make sure your website is ready to deliver results,
and finally, explain how AdWords works and what it takes to be successful
Then you’ll be ready to move on to the next video guide, where we’ll walk you through
creating an AdWords campaign to reach the right customers, at the right moment, and
on the right device.
To navigate through this playlist, click the “Next” button that appears at end of each
video.
If you’re watching on a mobile device, you’ll need to go to the YouTube video description
and click the “next” link there to proceed.
If you have a question at any point, post it for our AdWords experts in the comments
below! So, let’s start with some of the basics
of what online advertising is — and what it isn’t
When you search for something on Google, you’ll generally see 2 kinds of results on the page
The first are paid AdWords ads, which can appear on the top, side or bottom of the Google
search results page next to or under an “Ads” label.
AdWords determines the order and position of these ads based on a few things, including
how relevant and useful the ads are to what the person searched for,
the advertiser’s bid on the keywords used in the person’s search,
and a few other factors. The rest of what you see on the page is made
up of what we call “organic” search results.
These are unpaid links to websites with content related directly to what the person searched
for. The more relevant the site is to the search
term, the higher the link will appear in the list. Your related website could appear here,
but your ad won’t. If you’re an AdWords advertiser, how much
you’re willing to pay for your ad could have an impact on where your ad appears in
relation to other ads when a person searches for a particular term.
BUT, your payment will have NO impact on the organic search results that person’s search
produces Now that you know the difference between paid
ads and organic search results on Google, let’s find out how AdWords can help you
reach potential customers right at the moment they're searching for what you offer.
Click the button to continue